"I had a hunch that old songs were taking over music streaming platforms—but even I was shocked when I saw the most recent numbers."

"According to MRC Data, old songs now represent 70% of the US music market.... The new music market is actually shrinking.... [T]he 200 most popular tracks now account for less than 5% of total streams. It was twice that rate just three years ago.... [T]he current list of most downloaded tracks on iTunes is filled with the names of bands from the last century, such as Creedence Clearwater and The Police. I saw it myself last week at a retail store, where the youngster at the cash register was singing along with Sting on 'Message in a Bottle' (a hit from 1979) as it blasted on the radio. A few days earlier, I had a similar experience at a local diner, where the entire staff was under thirty but every song more than forty years old. I asked my server: 'Why are you playing this old music?'

She looked at me in surprise before answering: 'Oh, I like these songs.'... The people running the music industry have lost confidence in new music. They won’t admit it publicly.... The moguls have lost their faith in the redemptive and life-changing power of new music—how sad is that?... [And yet m]usic company execs in 1955 had no idea that rock ‘n’ roll would soon sweep away everything in its wake. When Elvis took over the culture—coming from the poorest state in the US, lowly Mississippi—they were more shocked than anybody. And it happened again the following decade, with the arrival of the British Invasion from lowly Liverpool (again a working class city, unnoticed by the entertainment industry). And it took place again when hip-hop emerged from the Bronx and South Central and other impoverished neighborhoods, a true grass roots movement...."

From "Is Old Music Killing New Music?/All the growth in the music business now comes from old songs—how did we get here, and is there a way back?" by Ted Gioia (Substack).

I was listening to Bob Dylan's old radio show — "Theme Time" — the other day, and he read what was supposedly a letter from a listener, asking why did he play so much old music when there's new music too. His answer was: He plays old music because there's so much more of it. 

"And I should have told him, 'No, you're not old.'/And I should have let him go on, smiling, babywide."

 

"Lather" came up in the "Rock Mix" that Spotify made especially for me today, as I was smiling — babywide? — on my morning run today, the day after my birthday, my 71st birthday, or as I like to put it, the first day of my 72nd year.

Lather's friends in the song — who've "stopped being boys" — are 33 and 27. I mean one (the banker) is 33 and the other (the commander of his "very own tank") is 27. They're not each 33 + 27. But I can see that those numbers add up to 60, and I am 11 years old than that. "Lather" is a song facing the confusion of becoming 30ish. Lather himself has just turned 30, and he seems to be clinging to outright babyhood, as the band suggests maybe that's just fine... or good enough for Lather anyway.

It's a whole other matter breaking into the decade that begins with a 7, which I like to come out and say is the 8th decade of life. Speak plainly! And look for what is good. Some people — the glass-half-empty folks — say that as you get older, with more of your days behind you, each day is a smaller percentage of the total time you have lived, and thus, the days seem insubstantial and short. But the other way to see it is that is that each day now is a bigger percentage of the time you have left. Today might be 1% of the rest of your life. It might be 100%! Are you giving today what it deserves? It is so much.

As I listened to the old rock songs that Spotify had strung together for me, I visualized myself — I was running through the woods — looking over at the me who existed at the time I first heard a particular song — it was "Too Many People" — and I waved at myself in the 70s and sent the message that everything will be fine when you are in your 70s. You'll be able to run — in the woods! — and you'll have this music in your ears because a computer — an "electronic brain," as you call it — will know you like it and will pump it directly into your head. 

And you won't care so much about your birthday, because 2 days after your birthday will be something called your "bloggiversary." There will be something you do for the first time on January 14, 2004, and you will proceed to do it every single day for 18 years and counting....

Althouse is productive, you know....